About
The experience behind the architecture
Pete Gould is the founder and sole owner of Local Internet Holdings, and the founder of Northland Advertising LLC. His work sits where enterprise technology, local business and long-term digital asset strategy meet.
- Founder and sole owner of Local Internet Holdings
- Founder of Northland Advertising LLC
- More than 25 years of government information-technology experience
- More than 13 years as an IT Director
- Infrastructure, cybersecurity, continuity, project and vendor-management experience
- Experience supporting regulated government environments
- Technology leadership for a $74 million Justice Center project
- Decades of direct hospitality and customer-service experience
- Lifelong connection to Duluth, Minnesota and the Northland
How the thesis formed
Four backgrounds, one conclusion
Enterprise and government IT taught the discipline: infrastructure, cybersecurity, continuity, governance, audit and the long grind of delivering projects inside regulated environments — including technology leadership for a $74 million Justice Center project.
Local business and decades of direct hospitality and customer-service work taught the reality: how scattered, duplicated and fragile a small business's digital presence actually is, and how little of it the owner controls.
Long-term domain investing taught the architecture: naming is structure, and a portfolio organized around geography and category behaves like a namespace rather than a collection.
Together they point to the same conclusion — local information needs an authoritative record underneath it, not another platform on top of it.
Ownership relationships
Local Internet Holdings
Owns and stewards the strategic portfolio, intellectual property and operating assets.
Local Internet Group
Develops, operates and supports digital experiences, services and partner relationships.
Pete Gould
Founder and architect responsible for the original portfolio strategy, the Business Record thesis and the Local Internet architecture.
Ownership, development and operation are deliberately described separately. Holdings owns and stewards; the Group develops and operates; Pete is the founder and architect.