Business Record

A listing can become much more than a listing

The Business Record is the unit the rest of the architecture depends on: a structured entity that can be claimed, verified, extended, cited and published — instead of a row of contact details copied from platform to platform.

The transition

Each step adds something the previous one lacked: structure, ownership, presence, visibility and finally authority.

  1. 01Listings
  2. 02Listing Records
  3. 03Claimed Records
  4. 04Presence Records
  5. 05Visibility Records
  6. 06Authoritative Business Records

What a record can contain

  • Identity
  • Locations
  • Hours
  • Categories
  • Products
  • Services
  • Offers
  • Events
  • Articles
  • Reviews
  • Media
  • Relationships
  • Provenance
  • Verification
  • Version history

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